Every spring, as the snow melts and the chairlifts stop running, ski resort real estate markets experience a significant increase in the number of new listings coming on the market. This makes the season between Easter and Memorial Day the time of year when prospective real estate buyers have the greatest number of properties to choose from. The reasons for this are as follows:
Many ski resort property owners hold their ski homes and condos for occasional personal use while renting them out to vacationers for most of the year. Although most ski resorts are increasingly becoming year round destinations, the majority of real estate rental income is still being made during the winter months. Many owners put their properties up for sale after they have made their winter rental income with the hope of not having to pay the carrying costs of the property during that time of year when rental income is somewhat lower.
Also, ski resort property owners that have their resort homes and condos primarily for personal use, typically own for use during family ski vacations. As kids grow up, parents get older, and grandchildren become part of the family, vacation choices and residence needs change. After one last ski season in a particular residence, many families choose to put their property on the market with the intention of upgrading to something larger, downgrading to something smaller, or cashing out of the ski resort environment altogether.
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Finally, and perhaps most importantly, spring and summer is the time of year when the most potential real estate buyers are looking for something to purchase. This is true across the American real estate market in general but is especially true in ski resort markets for the following reasons:
While most people first visit a ski resort area during the wintertime, they need to experience that area during the spring and/or summer as well before making the decision to purchase something there.
Also, since a great deal of ski resort real estate is held for rental income purposes, and since the ski season is the time of year with the lowest vacancy rates, this is also the time of year that prospective buyers are the least likely to be able to gain access to a home or condo that might be of interest to them. If a property is being rented out to a vacationer, the rental management company handling the property will not allow access to anyone else as doing so would certainly generate complaints from the guests. Prospective buyers know this and therefore schedule their property viewing appointments during those times of year that they are most likely to gain access.
Finally, in addition to the simple matter of availability mentioned above, driving around looking at property in winter conditions is not always a particularly pleasant experience. Many people would much rather spend their vacation time on the ski slopes than in the car during this time of year.
And in the case of vacant land, snowshoes are often required to walk a property in the wintertime and engineering reports like wetland surveys and septic system studies need to be preformed in the spring and summer anyway.
For all of these reasons, on both the buying and selling side of the equation, the springtime and early summer is the time of year when most ski resort real estate listings come on the market with a corresponding increase in sales as well.
Copyright 2007 – All rights reserved by Ted Amenta
Notice: Publishers are free to republish this article on an ezine or website provided the article is reprinted in its entirety, including copyright, and ALL links remain intact and active.
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Is there anyone in your town that doesn’t know that you buy houses or that your are a real estate investor? If so, you aren’t performing as well at marketing or supplying real estate investing information about your real estate investing business concern as well you should be. I see real estate investors stating all the time that they aren’t getting seller calls and subsequently aren’t acquiring the leads they need to find the real estate deals they need to earn a living. I say increase the marketing and the sellers will call. Not only that but if you are saturating the world (or at least your area) that you buy problem real estate properties, eventually you will be acknowledged for what you do and sellers will telephone you strictly on your reputation. this is what is called cost effective marketing.
One real estate investor was in a home, garden and hardware store a few weeks ago and passed by a couple of Guys in an aisle. A conversation was heard as he walked by, I overheard one say, “That is the real estate man”. Now I had never seen either of those guys and have no idea who they are but that experience lets me know that I must be doing my job at letting the world to know my business is buying real estate in that area. There are many ways to let the world know that you are in the real estate investing business and getting information out there that helps people understand you buy foreclosures, distressed real estate, do real estate short sales and have a lot of real estate information and experience to flip properties. Some ways are cheap and some are more expensive. You are going to have to try many things and get a feel for what brings about for you the best results in your area to get the calls you need to transact real estate deals. I have tried many kinds of marketing techniques for real estate business concerns of all kinds and have come back to a few that constantly produce enough results for me to buy the 2 or 3 real estate properties and homes I want to buy every single month. They are as follows:
Classified Ads
The classified advert in the largest paper in the area is by far the biggest producer of leads for local real estate investors that I have found. I know it is expensive and I acknowledge there are times it doesn‚Äôt generate calls but if you are going to remain in the real estate investing business just put it in there and leave it. Get used to it being part of the cost of doing the real estate business. You may pay about 0.00 a month for my 4 line ad and that is the commercial rate. I’d recommend running it 365 days a year to constantly remind everyone that you are a real estate investor and you buy real estate in their area.
Over the past five or so years I have witnessed many ‚Äúreal estate investor‚Äù ads come and go. Most folks put them in for a few or even just a couple of weeks and then pull them or try just putting them in on the weekends. Real Estate Marketing just doesn’t work this way. Put your real estate ad in the paper and leave it. It will more than pay for itself, believe me, and you’ll discover after you close your first deal. If you are concerned because there are real estate investors ads from several investors in there, don‚Äôt be. They are there because they are getting calls. Just be sure to and actually answer your phone and keep it on all the time otherwise you’ll be wasting money.
When a new ad for real estate investor information pops up in my paper, I will always call on the ad. 9 times out of 10 I get a message recorder or answering machine. This is a big turn off to someone who needs a solution to their real estate problem now. They want to talk to someone who can calm their anxiety over their current issues with their property and tell them everything is going to be alright. Your answering machine won’t do that, they need a human being. As for what to put in the advert, you will have to work on this one. I have tried several idea and the one I have now hasn’t changed for over 2 years. I haven’t altered it because I get phone calls. My ad is:
I Pay CASH FOR HOUSES s In 48 Hours! Any area, price or condition Call Today xxx-xxx-xxxx
Now I have had other real estate investors jockey for position and alter their ad copy to be ahead of mine in the column but it hasn’t made any difference, at least as far as I can distinguish. Don’t worry about those things, just get the advert out there and leave it. It could possibly take some time, perhaps a few weeks to get going but sellers will call. Once you have your classified advert running, then you should start working on your other methods right away. If you only implement one idea a week, within a couple of months you will have a tremendously powerful real estate buying machine.
Ads in the Freebie Papers
You may also run ads in the freebie papers in your local area or the area you want to transact real estate investment business. These are the ‚ÄúThrifty Nickel‚Äù, or whatever they are called in your area. I run both a column ad and a display in this paper and spend about 0.00 or so a month for these. They pull in seller leads fairly well and have always justified the costs. Remember that these guys are usually open to negotiating on your rates and you’ll probably get a better rate if you commit to a longer advertising contract.
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Bandit Signs or Road Signs
Bandit signs are great. They are some of the best lead generating tools around. I have yet to put out a bunch and not be bombarded with calls right after I did my marketing. I just don‚Äôt put them out that often. I might put out a few to a half dozen or so a month and the ones that remain and don’t get taken down continue to pull in calls. At an average cost of less than .00 per sign, they are one of the best real estate marketing and advertising values around. Check the internet for sign companies for discount signage prices. . I use 18 x 24 signs and place them at high traffic intersection points around the town I want to buy property in.
You may place a sign in the front yard immediately after buying any house. I have bought several homes in the same neighborhoods as a result of marketing this way.
You can either use wood stakes or the wire stakes with your signs. I like the wood stakes because they don’t bend like the wire ones, in addition, they are cheaper and you can find just about any reasonablly sized stick of wood or stake at your local hardware store for a really good price. Just get long lengths and reduce to fit. Then just nail the sign to it with the roofing nails with the orange or green plastic tops or you can use screws. There are many variations on what the wording on the sign can say. Keep in mind that traffic will be moving so you want to keep your message short and simple so it can be read. Plus your number must be big, large and easy to read.
If you look the sign advertisement content, you’ll notice that it is the same as my newspaper ad. I like to brand my advertising because I think that helps with recognition that is probably why the two guys noticed me as a Real Estate Investor..You want to have contrast, so a white sign with dark blue letters usually is the best draw. Some folks swear by black on yellow or black on orange. Again, I say it‚Äôs not what or how you say it rather simply that you’re out there marketing and putting out signs that counts. You’ll build a ‘brand image over time if you stay consistent with your real estate marketing efforts. When dealing with bandit signs, be sure that your local code enforcement laws are tolerant of them. In some areas or counties they can lax on them but a few miles down the road in another county or city, they can be super strict and will fine you in a minute, pull the signs down and start looking for your next postings to go after you again. Some retailers in high tax areas can’t put out any A board signage without getting them sized and then fined.
Flyers and Bulliten Board Postings
Flyers and related collateral are another inexpensive way to get the word out that you are a real estate investor buy houses, foreclosures or distressed properties. Just create a flyer with any one of the free online flyer software sites telling people that your are a real estate investor and how to get in contact with you. Make copies for few cents apiece and you have some reallyy inexpensive real estate marketing and advertising. It reallyy is that simple. Then place these flyers on every bulletin board in your town or area you would like to buy your property, foreclosure or distressed home.. I also recommend that you place some of them in those plastic sheet protectors so the rain won’t destroy them and put them up on telephone poles around neighborhoods I like to purchase property in.. While not as large as the bandit signs, on poles actually in the vicinity they still attract calls. I carry a file with me in my vehicle and place them up whenever I stop at a grocery store or major discount store or reallyy wherever. Some of the other places to put them are:
Laundromats
Taped to the inside of Phone Booths.
On the counter of any business that will let you place them at.
Bulletin boards at any local or major discount store (lots of traffic)
Grocery store bulletin boards
Fax to Mortgage Brokers, call first
Fax to Real Estate Agents, call first and they may get a lot of these.
Take them Door to Door in target neighborhoods
Employment Center Bulletin board
County Courthouse or public office Bulletin board
These are just a few examples. Any place that will allow you to put one is a good place. You can never let too many people know that you are a real estate investor and are in the foreclosure market.
Imprinted and/or Promotional Items
Optimum Real Estate Investor Marketing Ideas – These no miss ideas are sure to get you top hits on leads and calls for your Real Estate Investing Business.
These are some of my favorites and most fun. While they are not the top producers of leads or the least expensive, they will sure set you apart from the average investor.
Pen Knives – These tiny Swiss army knives are the coolest. They are actually key chains engraved with your message, mine being: WE BUY HOUSES- All cash or take over payments within 48 hours! Call xxx-xxx-xxx I guarantee if you give one of these to someone they will keep it and if they think of selling, they will think of you. They are about .50 apiece.
Key Chains – I give these to all my buyers with the keys to their new house on them and leave them all over the place. They come in the shape of a house or #1 or whatever style you like and have your message on them. You can guess what mine says. Cost – about $ . 25 cents apiece.
Pens РI use these all the time. Whenever I sign a sales receipt or anything I leave my pen. I can’t tell you how many calls I have gotten off of these things and since I always need one, I always have one to give away. My attorney even has a supply on his closing table. I have two types printed. One for sellers says We Buy Houses! and one for buyers says Everyone Qualifies. Cost Рabout $ .21 cents apiece.
Coin Holders – These you hardly find anymore so everyone is surprised when I have them. I leave these things everywhere. Mine are bright yellow with blue letters and my message. Cost – about $ .30 cents apiece.
I leave all of these promotional items everywhere, on the top of gas pumps, on end-cap displays in grocery stores and in department stores. I look at it this way, if I give away 100 pens, 50 knives and 50 coin holders a month, that is only a little over 0 bucks a month. That is still cheap advertising. And with the money you can make in a real estate deal, it is ‘no cost’ marketing strategy. You can get any of these promotional advertising products at many major promotion marketing manfacturer, and you can find companies online as well.
Business Cards
I order business cards by the 1000’s and you should as well, there are a lot of great places online that can print up nice (and cheap) cards for you and that specialize in real estate as well. As for business cards, well, they are cheap, mine are about .00 for 2000, and I pass them out and leave them everywhere I possibly can. I leave my cards everywhere, in pay phones, on restaurant tables, my kids even have their own supply to pass out. Try to get a box a week out. The card doesn’t have to be fancy, in fact the simpler the better. My card is bright yellow with blue letters and says:
WE BUY HOUSES Foreclosure? Need Repairs? Bad Tenants? Divorce? CASH IN 48 HOURS! OFFERS MADE ON ALL CALLS! XXX-XXX-XXXX
Car Magnetics
Magnetics are one of those things where you spend once and get use for a long time. Mine cost about .00 and are yellow with blue letters. They say:
WE BUY HOUSES! FA$ T CA$ H XXX-XXX-XXXX
or
SELL YOUR HOME FAST WE PAY CA$ H XXX-XXX-XXXX
I have gotten several deals from these signs. Remember to order a smaller set for the back of your car/truck. People have more of a chance to read the message when they are riding behind you.
Clothing
I like golf shirts and oxford dress shirts with my logo on them. There’s plenty of advertsing houses that will help you design a logo if you don‚Äôt have one or use the one you already have. There is no charge for set up and all items ordered include your embroidered logo free.
I pass custom imprinted hats out to everyone I know who wears one and have given away many shirts as well. They reallyy look nice and present a nice image for your business.
Other Advertising Tools
There are many other forms of advertising, some I have tried in the past such as billboards, door hangers, yellow pages, television and radio advertising. I even have a traveling billboard, an old SUV painted bright yellow with blue WE BUY HOUSES! and my phone number that I drive around and park overnight at different places. It gets the calls! Get the marketing going and let the world know who to call when they have a house to sell, a pre-foreclosure, distressed property or someone who just wants to get out of their house.. If that phone isn’t ringing, you aren’t making money so you need to get a good marketing strategy going and stick with it!
I sincerely hope these tips will help you in your next real estate marketing efforts and get you the real estate investing deals you’re after.
How To Wholesale REO Properties For Quick Cash! Real Estate Investor Training From www.CleverInvestor.com. In this Whiteboard Wednesday Dana Van Hoose from CleverInvestor.com shows both new and advanced real estate investors how to flip REO properties without needing any cash! Investing in Real Estate Owned (REO’s) is a great acquisition strategy in today’s depressed real estate market. But why tie up all your cash, or have to get a loan from a transactional lender or private money person when you could flip your purchase contract with a little creativity? Learn more about real estate investing by seeing our other free training videos at www.StartClosingDeals.com. Also, come network with other like minded, tech-savvy, aggressive real estate investors at http Video Rating: 5 / 5
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www.REIClub.com – How to Find Motivated Sellers For Real Estate Investors. Check Out This List of Motivated Seller Leads… Hi, this is Frank Chen with REIClub.com, the only site you need as a real estate investor.. Today I’ve got a quick video on a number of ways you can find motivated seller leads in your area… Public Records Court and Tax records 1. Bankruptcy – County Court Records 2. Code Violations 3. Condemned Houses – if you are just driving around and see a house that’s boarded up (write down the address and look it up on the tax records). 4. Delinquent Taxes – distressed sellers – County Tax Records 5. Divorce – Distribution of Joint Assets 6. Out of the area owners & Non-owner occupied (Title Companies & Pub recs) (Property Management Co/R) 7. Pre-foreclosures/ Behind on payments – County Court Records 8. Probate – Death in the family – hassles of dealing with assets Realtor: 1. Expired Listings – Great for identifying home owners who might be willing to try creative options 2. Homes by Neighborhood/Subdivision 3. MLS searches for specific terms – motivated seller, Price Reduced, preforeclosure, reo, etc. Online: 1. Craigslist, FSBO and FRBO sites, etc. 2. Market Price—Homes Above or Below a Price Point Misc: 1. Homeowners 65 years or older – free and clear – looking to move to smaller home. You will be able to find over 90% of this list from your Agents, Free Public Records, or simply Online Pubic Notice Classifieds. Obviously, you will not be able to target … Video Rating: 5 / 5
It’s here the next great cycle in real estate. If you want to make some money in real estate then now is probably the time to think about getting in. I have been investing in real estate for nearly 20 years, and my family has been in the business for a lot longer than that. I have personally invested through several cycles and have seen many more.
It seems that the real estate market runs in cycles, about five to ten years. We just got through a big one where everything was going up. Homeownership in the U.S. has risen to nearly 70 percent. Now we are on the down side and we are already near homeownership levels of 1985. The time for rentals is back.
But what you will see is that most of the apartment buildings that sprung up during the last great rental period have converted to condos, and thus have started to experience foreclosure. Today we are facing a huge inventory of foreclosed properties, and all of the people that lived in those properties will be looking for places to live. Why not in your condo or home?
The next great real estate cycle is now at your feet. When is the best time to get into the real estate rental market? How about when interest rates are low and prices are even lower? Ah…..would that be now? I think so. Now what we have to do is get creative and we have to find out how to get into the market using leverage or better yet – cash. I personally have begun a life of living debt free, I simply believe that cash is king and credit will enslave you. However, with that said, leverage and finance have their place and you may not be able to run out and pay cash for your next rental property.
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There is no question that buying bank-owned properties for cash will get you the best deals, but banks are now more motivated than ever before to get real estate they own off their books. They are motivated by their own business model and oversight by the federal government. So, these banks are more willing to loan you money now than ever before. Laugh out loud if you will but it is in their best interest to do so. You can get creative and work some pretty good deals out with them and they will be the bank. It is better for them to loan you the money on the house than to have the bank sit on it.
The way this cycle will work is that you can go out buy a house or a condo for dirt cheap prices – I mean 30 cents on the dollar. Remember that the real estate market will run in cycles (trends, if you will). On average a typical home in the U.S. will double in value every eight to ten years. And we saw that prior to the last pull back. If you bought or buy at the end of the cycle you can get hurt, so we buy our home now when prices are at an all time lows; we rent the home and start using the strategy in which we pay extra principal payments. With interest rates so low you should be able to have enough extra principal payments that will allow you to pay this home off in eight to ten years.
You are then sitting on a piece of property that is 100 percent cash flowing, even if the market pulls back again you will still have cash coming in with little overhead which will allow you to make the next cycle. But this is the best part, let’s say you buy a home for 50 cents on the dollar. Say a 0 thousand home that in today’s value is 0 thousand. Believe me, you can get them for far less today. Over the next 10 years you pay it off and the value of the home increases to nearly 0 thousand. But you own it free and clear; so let’s say you have another correction. It would have to go a long way down before it really starts to affect you because you own it free and clear. Even if it went back to 10 year lows you still have equity to pull out.
On a side note you can always get a mortgage or refinance later and pull cash out to invest tax free later. Although this is not a debt free type of mentality, there are circumstances when leveraging money will be to your advantage.
With all that said, keep looking for more articles from me on this subject as I am personally doing this. I love real estate as a way of diversification and now is the time to make your next fortune in real estate.
Happy investing,
James Dicks
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The Osbournes home in Hidden Hills, CA is going up for sale. This is the second Osbourne house (also in the Malibu area) to go on the market and it comes in in just under million. TRANSCRIPT: The chic Hidden Hills home of Ozzy and Sharon Osbourne has been listed for just under million, making it the 2nd home they currently have on the market! This is Candice Cerro for Realtor.com’s Celebrity Home News. The six bedroom, 10 bathroom Cape Cod- inspired home is 11000 square feet and has been re-designed by Million Dollar Decorator Martyn Lawrence-Bullard. Recently featured in Architectural Digest, the home rests on 2.25 acres and includes a pool, gym, maid’s quarters, and a guest apartment with kitchenette. The Osbournes’, whose beach-front abode is currently listed in Malibu, are busy: she’s currently taping both America’s Got Talent and The Talk and Ozzy is on tour promoting his new health advice book.You heard me right…. He wrote a health advice book. The family room features oversized sliding barn doors, a reclaimed brick fireplace and beamed vaulted ceilings. The prince of darkness’ palace also boasts an outdoor shower for when he’s feeling rustic. The wood-paneled study was no doubt the perfect place for Ozzy to log entries in his diary of a madman, but alas, it’s apparently time for the duo to head back to the city! Well, I’m off to get some answers from Dr. Ozzy’s book, happy house hunting! Video Rating: 5 / 5
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